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Bringing Maxi-Cosi’s visual identity to life with consumer insights

The Maxi-Cosi global rebranding is more than cosmetic; it follows years of research and study, and listening to parents around the world about what they need and look for when shopping for their infants and children.

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Dorel Juvenile opens new Experience Center for retailers

A visit to the Experience Center helps retailers getting a good understanding of Dorel Juvenile’s portfolio and enables them to easily share this knowledge and feeling with their customers.

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Bolstering Maxi-Cosi’s future in the US

As part of the global launch of Maxi-Cosi’s rejuvenated visual identity and innovative product range, the Pria 85 Max has been launched in the US market.

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Maxi-Cosi is carrying the future, because children are the future

Maxi-Cosi is innovating its brand identity and product range. The cutting-edge products are ready for the big introduction. In an interview with Nina Rosenthal, Global Brand Experience Manager for Maxi-Cosi, she explains the vision behind the rebranding.

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Quinny Zapp X launched in Dubai

Quinny Zapp X has launched in Dubai: the completely modular stroller of Quinny, one of Dorel Juvenile’s leading brands.

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Dorel Juvenile moves production of 1 million child car seats to US

Dorel Juvenile celebrated moving production from a Chinese competitor to the United States, creating approximately 60 new jobs in Columbus, IN as part of Walmart’s 10-year commitment to buy an additional $250 billion in products supporting American jobs.

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It's in our DNA; driving the heart and soul of Maxi-Cosi

Maxi-Cosi is in the midst of a major rebranding. Not only is Maxi-Cosi committed to providing the utmost protection and comfort, it’s also dedicated to providing modern, easy-to-use and stylish products that are in line with consumer’s real-world needs and diverse lifestyles.

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24 Hours of innovation and creativity to help parents with storytelling

Tiny Love brings creatives together in a hackathon for 3rd consecutive year. This year’s theme was Storytelling.

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Carrying the Future

Maxi-Cosi is innovating its visual brand identity and product range. The vibrant identity fits with the cutting-edge products.

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Making homes even safer with the latest Safety 1st products

Safety 1st delivered an immersive home safety learning experience through its tiny house that was outfitted with some of the latest Safety 1st home and child safety products.

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