Safety 1st Helps Bring Awareness to Poison Prevention

Dorel Juvenile’s Safety 1st brand partnered with The American Association of Poison Control Centers (AAPCC) to help bring awareness to the importance of poison prevention today and every day.


According to the AAPCC, 98% of pediatric exposures called in to poison centers occur at a residence, and the vast majority of these events are completely unintentional and preventable. From the garage to the bathroom to the attic, hundreds of potentially toxic substances are stored in homes.


"AAPCC is thrilled to be partnering with Safety 1st, and we are tremendously grateful for its support," said Stephen T. Kaminski, JD, AAPCC CEO and Executive Director. "Pediatric poisoning prevention in the home continues to be a source of major concern for the experts at poison centers across the country."


As the leader in home safety, Safety 1st continues to provide parents and caregivers advanced solutions for keeping children safe. In fact, the recent launch of the Safety 1st OutSmart Collection points to company innovation and dedication for parents and caregivers. OutSmart is a parent's secret weapon to keep kids out of cabinets, drawers, doors, outlets and more. Each product in the home safety line features a non-functional "decoy" button at the center of the product that redirects your child's attention. The actual activation buttons are hidden under a smooth surface that requires a two-finger squeeze to open.


"Kids are smart, curious, and will get into anything," said Paul Powers, President, Dorel Juvenile USA. "We are proud to partner with the AAPCC, and to offer products like the OutSmart Collection, featuring advancements in child safety that can aid in the effort of keeping kids away from dangerous and toxic items."


Dorel Juvenile’s core mission is to care for precious life, a mission that is embraced by each of our brands. In addition to the Safety 1st OutSmart Collection, the new Safety 1st Home Safety Calculator will also help guide parents towards the areas of the home they need to focus on the most to help keep their children safe.


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